Have you already heard about it? Facebook recently introduced a new feature for pages allowing admins to write posts in multiple languages. What does this mean? It means that you can add more than one message in a different language for a single Facebook post. And, after you publish it, the post will be displayed in users’ default language. How cool is that?
In order to be able to post messages in different languages, you need to turn it on in your Facebooks’ page settings section.
In the “General” tab under “Similar Page Suggestions”, you will see a “Post in Multiple Languages” option. Activate it and press “Save Changes”. Once you have activated this feature, you will be able to add as many languages to your posts as you want.
When you start a new post, choose the default language you want your message to be written in. Once you type some text, you will be able to add another text in the different language. Just press on the language list and pick the one you need. And you can do this as many times as you want.
After the post is published, every user will see your post in their default language. But if they want, they can easily switch post language to another one.
Who will benefit from this update?
First of all, companies branding in countries where more than one language is spoken. Yes, there are countries where the total population has divided into several almost equal groups by the language they speak. And sometimes it is very difficult for companies to decide which language they should use. Or they just simply create different Facebook pages for each language and administer them separately. This update will help them solve this problem.
Global brands which are thinking of creating different Facebook pages for separate regions, but posting the same content just in different languages. This new feature allows them to do all this work in one Facebook account. It could save a lot of time administrating pages because instead of many accounts in different languages it might be enough to have one and post every message using this new feature.
Celebrities could also make their life much easier with this great new feature because there are many famous people who are known worldwide but born in a non-English speaking country. Their biggest challenge is how to communicate with the worldwide audience and don’t leave behind their native speaking fans. Usually, the solution is to post a message in two separate paragraphs: one with the text in English and another with the same text but in their native language. However, it makes the message long and not so pleasant to read.
I think this is a very smart move from Facebook allowing page owners to be more flexible with their posts. Even though this update was introduced quietly, more and more brands should soon find out about this new feature and adapt it to their marketing.